What is B2B?
Business-to-Business — selling products or services to other businesses.
B2B means your customers are other businesses, not individual consumers. Think software for companies, wholesale suppliers, or a freelancer serving corporate clients.
B2B sales cycles are longer and involve more decision-makers, but deals are bigger and customers stickier. One good B2B client can be worth thousands of consumer sales.
The opposite is B2C. Many businesses do both, but the marketing, pricing, and sales playbooks are very different.
Related terms
Definitions from the Business Dog Glossary — educational, occasionally satirical, never financial advice.